In this entrepreneurship era of “A.I can do anything”, particularly for multi-passionate entrepreneurs, the allure of outsourcing your client acquisition process can be strong.
The promise of delegating tasks outside your zone of genius to someone else, or even a team of professionals, or Artificial Intelligence (A.I) seems like the perfect solution to many problems.
However, before you take that leap, there’s a crucial step that often gets overlooked: having a robust sales process in place.
Outsourcing your client acquisition process before you have a repeatable sales process only implies that you’ll be giving your power away.
My recommendation when it comes to outsourcing
So here’s what I recommend instead CEO, before you bring in anyone else, make sure you have a solid sales process in place.
Or better still, I recommend having a valid agreement with the company you’re outsourcing to ensuring they document every process they utilise to bring in sales and train your team members on exactly what they do so that you know you have that as an asset for your company when their service end.
In this post, we’ll be expounding more on why you are to have a solid sales process before outsourcing your sales process.
But before we dive into that, let’s talk about some misconceptions around outsourcing in general.
The Illusion of Outsourcing
It’s easy to think that outsourcing your client acquisition tasks will magically solve all your issues.
You might believe that handing over these responsibilities will free you up to focus on what you love and do best.
While there’s some truth in that, it’s also important to recognize that this approach can sometimes mean giving away your power as the CEO of your business.
As the leader of your small business, no one knows your business better than you.
Outsourcing can be a great way to offload tasks that aren’t within your zone of genius, but it doesn’t mean handing over your power and leadership.
Remember, as the CEO of your business, you are the one who knows it best. No one understands your clients’ needs, your unique way of operating, and your business’s nuances like you do.
No external team will understand your unique operations, your clients, and your vision as intimately as you do. This intrinsic knowledge is invaluable and forms the backbone of a successful sales process.
Why you should establish your own sales process before outsourcing your client acquisition
Before you bring in anyone to assist with your sales, it’s essential to establish your own sales process. Here are some of the reasons you need to consider doing this.
01. To ensure the sales process is tailored to your business:
Every business is unique. Your sales process needs to reflect the specific needs, goals, and operational style of your business.
That’s why a one-size-fits-all approach simply won’t cut it.
No one knows your business like you do.
You have the clearest understanding of your brand’s unique positioning, values, and goals. This knowledge is crucial for developing a sales process that truly reflects what your business stands for.
When you have a clear, repeatable sales process, it becomes easier for anyone you bring on board to understand and follow.
02. To ensure the sales process is aligned with your Ideal Clients:
Understanding your ideal clients is key to crafting a sales process that resonates with them. This involves knowing their pain points, preferences, and the unique value your business provides to them.
You have spent time cultivating relationships with your clients. You understand their pain points, needs, and preferences. This intimate knowledge allows you to tailor your sales process to meet their expectations and deliver value.
By defining this process yourself, you ensure that it aligns with the specific needs of your ideal clients, making it easier for a sales team to connect with them effectively.
03. To ensure the sales process is unique to your Positioning and operations:
Your business’s positioning in the market is a critical factor in your sales process. It differentiates you from competitors and highlights why clients should choose you over others.
Your sales proces has to be to be unique to your positioning.
Similarly, your business has a unique way of doing things—your “secret sauce.”
Whether it’s how you communicate, the way you package your services, or the customer journey you create, these unique elements are critical to your success.
By setting up a sales process that captures these nuances, you ensure that your business retains its distinctive character, even as you scale.
Once you have a sales process that fits these criteria, the next step is to make it repeatable.
This means documenting every step, refining it through feedback and results, and ensuring it can be consistently executed by anyone in your team or those you outsource your client acquisition process to. Let’s dive into this.
The Power of a Repeatable Sales Process
A repeatable sales process is the backbone of a scalable business.
It allows you to maintain consistency, track performance, and make data-driven decisions. When you establish this process yourself, you’re not just creating a roadmap for your sales team or any company you’re outsouricing to; you’re also setting the standards and expectations.
This foundation is essential for training new hires and ensuring that they align with your business’s vision. A repeatable sales process offers numerous benefits:
- Consistency: It ensures that every potential client experiences the same high-quality interaction with your business.
- Scalability: It makes it easier to train new team members and scale your sales efforts without compromising on quality.
- Predictability: It provides a reliable framework for predicting sales outcomes and planning for growth.
When to Outsource your client acquisition process
Only after you have a solid, repeatable sales process in place should you consider outsourcing.
This way, when you bring someone in to help with sales, they can follow a proven framework that reflects your business’s unique needs and strengths.
This approach not only maintains your business’s integrity but also maximizes the return on your investment (R.O.I) in outsourcing.
Introducing the Profitably Represented Audit: Elevating Your Sales Process
As a multi-passionate entrepreneur or small business owner, building and refining your sales process can be daunting. That’s where the Profitably Represented Audit comes in. This comprehensive audit provides a full assessment of your current business operations and sales process.
Here’s how the Profitably Represented Audit can support you:
- In-depth Analysis: I’ll delve deep into your business to understand its unique dynamics, challenges, and opportunities.
- Customized Recommendations: Based on my findings, I’ll suggest tailored strategies to elevate your sales process.
- Strategic Alignment: I’ll ensure your sales process aligns with your business goals, ideal clients, and market positioning.
- Preparation for Outsourcing: By refining your sales process, you’re prepared to outsource effectively, ensuring you get the best return on your investment.
I invite you to take the Profitably Represented quiz for a pre-recommendation on micro tips to help you articulately capture your business overall need right now. By taking the quiz, you’ll verify if a Profitably Represented Audit is the right step for you now. Start with the Profitably Represented Quiz here
Conclusion: Reclaim Your Power as a CEO by solidifying your sales process before outsourcing your client acquisition process
Before you hand over your client acquisition to someone else, reclaim your power by establishing a robust, repeatable sales process.
Remember, you are the leader and CEO of your business. Embrace your role, leverage your unique insights, and build a process that truly reflects your business’s strengths.
When you’re ready to take your sales process to the next level, start with the Profitably Represented Quiz.
Let’s ensure your business is not only ready for outsourcing but poised for significant growth!
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